Top Israeli Defense Firm Seeks Moral High Ground Over Tech Industry
The Israel Defense Forces has long claimed to be the most moral army in the world. Now it seems Israel’s state-owned defense contractor also wants to claim the moral high ground and has set its sight on a new enemy: Startup Nation.
The campaign, industry experts say, is part of an ongoing war over talent between two of Israel’s most famous sectors: high-tech and defense.
The company’s campaign has set its sights on enticing engineers, but is aiming to land them not through their wallets but through their moral compass.